What We Do
Retail pricing as we knew it is broken.
How can you keep up and get ahead of your competitors?
We've been hearing it from retailers and their supplier partners for a long time, even before the pandemic. With
rising inflation and kinks in the supply chain, these five main drivers have converged to make pricing an immediate
and strategic priority to reexamine:
- Consumer behavior and demand is changing faster than most retailers can react
- Competition is increasing, and new players are coming into the retail marketplace
- Broad promotions are less effective and even unprofitable
- Manual execution of everyday pricing can’t meet the speed and scale required to be competitive
- The growth of omni-channel retail brings new challenges, like pricing and cross-shopping
The foundation to successfully responding to every challenge—really understand the needs and expectations of your customers.
As many industry experts have observed, some shopper behaviors “born in the pandemic” are going to stick. If you can better understand the consumer – not just what’s sticking, but what pricing values and preferences they have for anything they shop for online and off – and can rapidly make strategic decisions and respond, profitable revenue growth will follow.
Although we have a rich history of innovation, we are laser-focused on using advanced AI, machine learning, and data science to tackle the biggest challenges retailers are facing today and those on the horizon.
